The Client: Shelter Movers
Shelter Movers in a nonprofit organization that provides moving and storage services at no cost to women and children fleeing abuse. They currently operate in Toronto and Ottawa, with plans to become a national organization by 2019.
Scope of Project: Marketing & Communications Management
Timeline: January 2, 2018 - Present
Shelter Movers’ volunteer base grew from 5 to 200 people in under two years, with little to no marketing or communications presence. They needed a coordinated communications effort, consistent messaging and reliable management. The initial priorities were to form a team of volunteers who support the organization’s communications efforts, strategize its PR vision, and build internal processes.
- Created and implemented a marketing & communications strategy
- Develop video and visual content (ongoing)
- Develop critical internal communications documents - crisis plan, media Q&A, fact sheet, key messages, etc. (ongoing)
- Website remodeling (ongoing)
- Secure interviews in traditional media (ongoing)
- Social media management (ongoing)
- Relationship management with various stakeholders (ongoing)
- Coordinate a national fundraising campaign (ongoing)
Testimonial from Client
“My charity needed a creative, strategic PR firm to help us craft a consistent message that resonated with our donors and the public alike. At the same time, we needed people who had the hard skills to execute the strategy with appealing visuals for social media and our website. Gabe and Gab really offer the whole package.
Professional integrity is so important, particularly in the PR sector. I need someone I feel has my organization's interests at heart as much as their own business goals. They take the time to learn the authentic nature of my charity's work, rather than creating something else. They believe in my cause, and see their success in my success. Magnified PR very quickly adapted to the ins and outs of my organization. They wanted to understand all sides of what we do in order to give the best advice possible. They are excellent at not only seeing where my organization could be (in terms of brand recognition and impact), but how to get us there from a public relations standpoint. Their advice has helped me stay on message and avoid reputational pitfalls. They help tell the story of our charity in a way that shows the best parts of what we do. This has translated into more volunteers, more money and more awareness of our cause. I strongly recommend Magnified PR to any company or nonprofit that wants to protect and improve its reputation, and expand its brand into new markets. Gabe and Gab take on the success of my charity as their own, and put in the hours needed to get us there.”
Marc Hull-Jacquin Executive Director, Shelter Movers