What is digital PR? 

Digital PR is a strategy used by brands to increase their online presence. In today’s digital age, the act of posting on a business’ social media channels is comparable to the distribution of a press release.

At Magnified PR, our goal is to pinpoint the channels, key relationships and messaging that pertain to your brand’s goals. With this knowledge, we can establish a comprehensive strategy that works to maximize your brand’s online potential.

the three key pillars to digital public relations

1.) Content

2.) Search Engine Optimization (SEO)

3.) Social Media

Did you know? about 50% of the news-consuming American population was getting their news through websites or social media. This number is only increasing! There’s still value in traditional media, but the most cost-effective opportunities to help your brand thrive await online.

What is digital PR used for?

There is no one-size-fits-all answer to this, but it's commonly use to:

  • Build credibility and brand awareness

  • Attract Investors

  • Position brand as a leader/expert

  • Generate business leads

  • Recruit talent/volunteers

  • Reduce marketing costs

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Want to learn more? check out our blog.

BLOG | Digital PR, what's it good for


Fine tune the factors that make your brand stand out.

From digital ad campaign management & content creation to SEO, we've got the tool-set to expand your brand. As your digital one-stop-shop, we apply our expertise strategically and watch as you quickly become a force to be reckoned within your industry. 

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Graphic & Web Design

Digital content can come in various forms. Whether it be through blogs, photos or infographic designs, allow your digital content to provide value by giving your viewers insight into what your brand truly does, cares about and plans to do.

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Ad Campaign Management

Connect with your audience online leave a lasting impression with an unforgettable advertising campaign.

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Search Engine Optimization (SEO) is the practice of working to make your business’ online content more visible on search engines. We help you rank higher so more people can see what you do.

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Digital Strategy

Spending time and money creating content is a waste without a strategy. We do a full audit of you current digital presence, explore your brand’s goals and build tailored strategies to achieve them.

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To our clients in Halifax, Nova Scotia, we offer professional video services. Capture your brand’s message in gorgeous 4K quality video and give your target audience an experience worth ‘sharing’.

Why complicate things?

We’re a straight-forward, flexible agency. You want to see results, and we know how to get them.

Let’s connect, and find out how we can work together on your next project!