What is digital PR?
Digital PR is a strategy used by brands to increase their online presence. In today’s digital age, the act of posting on a business’ social media channels is comparable to the distribution of a press release.
At Magnified PR, our goal is to pinpoint the channels, key relationships and messaging that pertain to your brand’s goals. With this knowledge, we can establish a comprehensive strategy that works to maximize your brand’s online potential.
the three key pillars to digital public relations
2.) Search Engine Optimization (SEO)
3.) Social Media
Did you know? about 50% of the news-consuming American population was getting their news through websites or social media. This number is only increasing! There’s still value in traditional media, but the most cost-effective opportunities to help your brand thrive await online.
What is digital PR used for?
There is no one-size-fits-all answer to this, but it's commonly use to:
Build credibility and brand awareness
Position brand as a leader/expert
Generate business leads
Reduce marketing costs