No two marketing campaigns are alike. Between targeting your ideal customer, selecting distribution channels, setting KPI’s, allocating budgets, the campaign’s duration and a number of other variables, there are limitless formulas to running a digital marketing campaign.
Despite how one decides to go about executing their campaign, the building blocks of a successful one are transferable.
One of the often overlooked and misunderstood platforms that B2B brands can benefit greatly from is LinkedIn. Many believe the incredibly powerful platform is simply a job search engine, but it truly offers so much more and has the capability to generate massive reach organically. In 2019, LinkedIn should be any B2B marketers go-to tool for growing a brand.
Marketers are tasked with exploring and capitalizing on new avenues to achieve this tall order effectively. That’s why it is more important than ever to have a digital marketing strategy that works for you and can produce tangible results.
Here are 5 practices you should include in your ecommerce marketing strategy.
Without a strategic vision for video production and distribution, clients can leave the project with a bad taste in their mouths, and rightfully so. Before seeking the “what” (video production), you need to consider the “where” (distribution) and most importantly, the “why” (goal).
It can be a headache trying to manage multiple clients throughout the course of a day. Your goal should be: How can I be the most efficient, effective and organized? As an agency that has faced these hurdles first hand, we’ve decided to make your life easier and save a buck or two in the process.
Your website could be an artistic masterpiece that belongs in a digital equivalent of Le Louvre, but if you don’t maintain it, you’re hurting its potential to be seen and ultimately convert visitors into leads.
I'm not talking about the Hollywood-inspired PR you'd see on shows like Scandal - a reactive, extreme, and corrupt version. Let me show you the areas where you can effectively leverage digital PR for your brand.
Most of those working in the public relations industry know that ‘media relations’ generally refer to the a company’s interactions with editors, reporters and journalists, but the evolution of social media has shifted the role of communicators and marketers in ways very few could predict.