Why marketers love infographics almost as much as your brain does
The odds are, your day started like this:
Behind your blurry, uncaffeinated eyes, your brain is processing more information than you probably thought imaginable. When you look at your phone for the first time each day, your routine likely includes scrolling through a number of social media channels. It’s here where an infinite supply of images, video and text all battle for the opportunity to burrow themselves into your mind’s subconscious.
We live in an era where literally billions of pieces of content are created every minute. We’re constantly consuming and engaging. Every minute, people:
-Watch nearly 7M Snapchat videos;
-Stream 85K hours of video on Netflix;
-Like more than 4M posts on Facebook;
-Send nearly nearly 350K Tweets
As content creators, the playing field seems tilted against us. So how can we ever hope to grasp, and maintain someone’s attention?
By definition, infographics are a visual representation of information that aim to present quickly and clearly. Graphics act as a powerful enhancing element. This tactic taps into the human brain’s preference for information to be paired with patterns and visual consistencies.
Studies show that 90 percent of the messages we remember are based on their visual impact. Combine that with the fact that we’re spending nearly 3 hours a day skimming through social media, and you have a match made in marketing heaven.
People hate clunky, wordy and confusing content. Brands are realizing this, and are finding that infographics are the happiest of mediums. When executed properly, this visual tool serves as a great way to build brand awareness, spread a message across various platforms, and increase your search engine ranking.
The 7 selling-points of infographics
1. They’re eye candy
We consume all day long. Infographics allow the viewer to scan and retain easily and quickly. It’s much easier to remember information when presented in a visually appealing manner.
When infographics are combined with well-written text, your content is more likely to stand out and sink into your audience’s brains.
2. They get more shares
According to MDG Advertising, content marketing materials with visual elements can generate 94% more views.
It’s simple math. The more people that see your content, the higher the odds of it being shared.
3. They help with SEO
An aesthetically pleasing infographic will get shared or embedded across social media and other channels. This generates important backlinks and is likely to be used by other websites for their content.
In addition to driving website visits from shares, including highly targeted keywords in the title, description, and meta information will boost your search rankings.
4. Get more followers & subscribers
Pictures generate more likes, comments and shares than any ordinary text updates. With more engagement on your content, you’re likely to increase the amount of followers and subscribers. Studies show that targeted customer engagement can increase by up to 37% when posts include visual elements, such as infographics.
5. Increase brand awareness
Infographics serve to be a powerful branding tool. Maintaining consistent colours, shapes, and messages reinforces your brand. They also provide you with an opportunity to include relevant information about the creators, including the logo, website, email or contact information.
6. Make complex content digestible
Research from Heidi Cohen shows that clear and detailed images are more important to at least 67% of consumers. Infographics are effective because when done well, they have the ability to convey relevant information in easily understandable bits of information.
7. Easily track response with analytics
With an embedded code, analytics on infographics can be easily tracked. This allows you to follow how many times your content is viewed, shared, and how long users are viewing it. When analytics are paired with insight, you can make the changes that will take your infographic to the next level.
Keep it simple-
make sure your content is visually appealing but also simple. Too much information will take people away from the message you want to convey.
Don’t kill your visual with too many words. Infographics are meant to capture an audience, then draw them to your website or page for more information.
A creative design is just as important as the messaging.
If you have it, flaunt it! Share it across your social media platforms.
Ready to up your content game?
Infographics have the potential revitalize your online presence. The process of creating them can be complex and time-consuming. Book a free 15-minute consultation to find out how we can help get some crisp visual content that compliments your brand’s objectives.