One of the often overlooked and misunderstood platforms that B2B brands can benefit greatly from is LinkedIn. Many believe the incredibly powerful platform is simply a job search engine, but it truly offers so much more and has the capability to generate massive reach organically. In 2019, LinkedIn should be any B2B marketers go-to tool for growing a brand.
Marketers are tasked with exploring and capitalizing on new avenues to achieve this tall order effectively. That’s why it is more important than ever to have a digital marketing strategy that works for you and can produce tangible results.
Here are 5 practices you should include in your ecommerce marketing strategy.